Exploring Davroe's Commitment to Pure Haircare
Founded on a steadfast commitment to natural ingredients, vegan ethics, and 100% Australian craftsmanship, Davroe stands as a beacon of honesty in the beauty industry. From their renowned Scalp Remedy shampoo infused with native plant extracts to the luxurious Moisture Conditioning Treatment (MCT) and transformative Ends Repair product featured in our subscription box, Davroe epitomises excellence in hair care. Join us as we delve into Davroe's journey, values, and the innovative spirit that continues to redefine what it means to care for your hair naturally and sustainably.
Can you share the inspiration behind the founding of Davroe?
Our inspiration was to create the most honest and pure range of products for everyone, we have done this by ensuring our products are natural and sensitive to the environment, and we only ever use ingredients of the highest quality in our formulations.
What’s the story so far? Take us on a timeline of the brand
From humble beginnings, Mary Centofanti began her career with Dresslier as a fledgling receptionist in 1984. 23 years later, in 2007, Mary and her husband John acquired the then-struggling business motivated to turn things around. Armed with a strong vision and a set of guiding principles that are steeped in passion, determination, integrity and community, they embarked on a decade-long journey that has led them to where they are today, one of Australia’s leading hair care manufacturers.
Upon the acquisition of Dresslier, the parent company, established in 1930, Mary decided to reformulate the entire Davroe salon professional range. At the time the move was seen as extremely bold and somewhat risky, yet Mary’s innovation and progressive vision has now led to Davroe being widely regarded as the first professional hair care range to be sulphate, paraben and petrochemical-free, completely cruelty-free, 100% Vegan and to use pure Australian native extracts.
What are the key principles that guide Davroe in ensuring your products are natural, environmentally sensitive, and of the highest quality?
Our products are made with native natural extracts sourced in Australia, are sulphate, paraben and petrochemical free, completely cruelty-free, and 100% Vegan. Our commitment is for our products to represent the highest performance whilst being sensitive to our planet.
Can you describe the process of selecting and incorporating Australian plant extracts into Davroe products, particularly highlighting the benefits for scalp health in products like the Scalp Remedy shampoo?
Each of our ingredients is carefully selected for its holistic properties. Our Scalp Remedy range includes three nourishing products: a shampoo, conditioner, and lotion spray. These products harness the natural hydration of Aloe Vera to revive your scalp, clear dandruff, and soothe your skin.
What makes Davroe MCT (Moisture Conditioning Treatment) stand out as the ultimate solution for hair moisture and conditioning needs?
MCT is specifically designed to deliver intense hydration and moisture for all hair types. Enriched with nourishing ingredients like shea butter and camellia oil, it penetrates deeply into the hair shaft, locking in moisture and infusing each strand with a powerful boost of hydration.
The Ends Repair product is featured in our upcoming subscription box. Could you explain its unique benefits and how it helps to protect, seal, illuminate, and soften hair?
Davroe Ends Repair protects and seals the cuticle, illuminating and softening your hair. Formulated with rice and wheat proteins, it strengthens and smooths your hair, locking in moisture and colour while protecting against UV damage. We love Ends Repair because it is a unique multi-action leave-in treatment that repairs, moisturizes, and seals the cuticle to prevent split ends, all in one step.
Take us through a hair care routine for frizz prone hair
For frizzy hair, Davroe offers several products that are specifically designed to help manage and tame frizz while providing hydration and nourishment.
Recommended Davroe Products for Frizzy Hair:
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Smooth Senses Anti-Frizz Shampoo:
Benefits: Gently cleanses while smoothing frizz-prone hair.
Key Ingredients: Contains Blueberry extract to promote healthy hair growth and give increased shine.
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Smooth Senses Anti-Frizz Conditioner:
Benefits: Helps to detangle, moisturise, and smooth frizzy hair.
Key Ingredients: Enriched with aloe vera to hydrate and soften hair.
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Benefits: Helps to smooth and tame frizz during heat styling.
Key Ingredients: Formulated with camomile to protect whilst adding brilliant shine
"Just thought I would give you some great feedback from your Scalp range. I developed awful dry scalp, dandruff and itching which would really affect my self-esteem, wearing my hair up and styling it as it looked terrible around my hairline. I had been using your other ranges for a long time before I had seen your scalp range, I thought nothing was ever going to work. I had tried medicated shampoos etc and yet, nothing! Then I switched to your Scalp range and within 2 weeks of using this, my head had cleared up, had no itching and made my hair EXTRA soft. You guys have made me confident again and your products are nothing short of amazing. Thank you!!"
What advice would you give to individuals looking to transition to using more natural and vegan-friendly hair care products?
Be patient, as your hair may go through an adjustment period when switching to natural haircare. While our products often provide instant results, their natural formulations are free from harsh chemicals that can create a false appearance of health. We recommend regularly using hydrating and nourishing products to restore and maintain your hair's natural balance. Embrace a consistent hair care routine, as natural products will gradually improve your hair, revealing healthier results with each wash as your hair heals from the inside out.
Are there any new products or innovations on the horizon for Davroe that customers can look forward to?
We are incredibly proud of our CURLiCUE range, which launched last year. For too long, people with curly hair have sought products that cater specifically to their unique needs. With CURLiCUE, we believe we have created the perfect solutions for them. This award-winning range has been a tremendous success, and we're excited to announce that we're working on a couple of new additions. Stay tuned!
What message or feeling do you hope customers experience when using Davroe products, and how does this align with the brand's overarching mission?
When using Davroe products, our goal is for customers to experience confidence, satisfaction, and a sense of well-being. We aim to cultivate a feeling of natural beauty and self-care, where customers can rely on the efficacy of our high-quality, plant-based ingredients.
This commitment closely aligns with our overarching mission to offer haircare solutions that are effective, ethical, and sustainable. By championing cruelty-free, vegan formulations that are free from harmful chemicals like sulfates and parabens, we empower customers to prioritise both their personal health and the health of the planet. This encourages individuals to feel empowered and positive about the choices they make for their hair care routines.
Lastly, where can our readers shop Davroe?
You can find our products in salons across the UK that stock our range, or at our online store davroe.https://davroe.co.uk/co.uk
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