Scent Travels: How Fragrance Transports You Through Time and Place
Close your eyes for a moment. Picture the soft morning light spilling through a café window, the hum of conversation in the background, and the scent of fresh croissants mingling with bright citrus in the air. Or maybe you’re walking down a quiet Parisian street in early spring—roses spilling over balconies, blossoms floating on the breeze, the warmth of a new season settling into your skin.
You’re not there, but for a second, you are.
That’s the magic of scent. It has this incredible ability to take us somewhere—whether it’s a place we’ve been, a moment we long to revisit, or a feeling we want to wrap ourselves in. With just a breath, fragrance unlocks something in us. A memory. A mood. A shift in time and space.
This is what inspired our In Bloom subscription box. We wanted to create scents that feel like a journey—transportive, immersive, and deeply connected to the seasons. Because fragrance isn’t just about smelling good. It’s about feeling something.
Scent travels: The Science of Scent and Memory
Ever caught a whiff of something and felt like you were suddenly five years old again? That’s because our sense of smell is directly linked to the part of our brain that processes memory and emotion. It’s why the smell of cinnamon might remind you of your grandmother’s kitchen, or the scent of sun-warmed jasmine can bring back a holiday from years ago.
What does scent travels mean? - Scent is our personal time machine, and we use it constantly—sometimes without even realizing. A familiar perfume brings someone to mind. A candle flickering in the evening makes home feel cozier. The smell of fresh citrus in the air lifts our mood.
With the In Bloom collection, we wanted to bottle this kind of nostalgia—the feeling of stepping into spring, of awakening, of being somewhere impossibly beautiful, even if you’re just lighting a candle at home.
"The power of scent is unmatched, smell is the strongest sense and has the ability to trigger hormonal changes within the body - to make us feel a certain way. It's unwaveringly clever"
Spring in Paris, Captured in Fragrance
The first scents in our seasonal subscription box are designed to take you straight to a dreamy spring morning in Paris.
🌸 In Bloom – Rose, Geranium, Jasmine, Bergamot, and Orange Blossom. This is spring awakening. Fresh petals, warm sun filtering through trees, a breeze carrying the scent of soft blossoms as you walk along cobbled streets. It’s full of new beginnings.
☕ Café de Flore – Lemon, May Chang, Woods, and Cinnamon. Think golden sunlight, a crisp morning outside a café, the first sip of something warm and citrusy. It’s the scent of lingering over breakfast, flaky pastry in hand, watching the world pass by.
Two scents, two stories, both designed to make your space feel like a Parisian spring escape.
The Making of In Bloom
Every scent tells a story. Before In Bloom became a candle, it was a feeling—one we wanted to capture with absolute precision. The first step? A deep dive into the essence of spring in Paris.
We started with a moodboard —a visual world of soft florals, sunlit mornings, French balconies overflowing with blossoms, and quiet café corners where time moves slower. Handwritten notes of fragrance ideas filled our pages, sketched next to images of Parisian gardens and tree-lined boulevards. We wanted In Bloom to be more than just a floral scent; we wanted it to feel like an awakening, like fresh air rushing in after a long winter.
Then came the scent development —meticulously crafted in-house using the finest pure essential oils, each chosen not just for their fragrance, but for how they make you feel:
🌹 Rose & Geranium – Known for their uplifting and balancing effects, these floral notes evoke the beauty of spring blooms while promoting a sense of calm and renewal.
🍊 Bergamot & Orange Blossom – Citrusy and bright, these oils are naturally mood-boosting, bringing the freshness of a Parisian morning to life.
🌿 Jasmine – The heart of the blend, known for its gentle, romantic aroma and ability to encourage relaxation and joy.
We hand-pour each candle in small batches using 100% soy wax —clean-burning, vegan, and made for slow, even diffusion of scent. Unlike synthetic fragrances, our candles are blended with pure essential oils, allowing the natural complexities of each note to shine.
Even the design of the label was thoughtfully considered. We wanted it to reflect the essence of Paris in the spring, so we took inspiration from hand-drawn sketches of Parisian cafés, cobbled streets, and cherry blossoms swaying in the breeze. The result? A candle that looks as beautiful as it smells—one that feels like a little piece of Paris, right at home with you.
Because scent isn’t just about what you smell—it’s about how it makes you feel. And In Bloom was created to bring the feeling of spring’s soft, sunlit renewal into your space. 🌷✨
Bringing Sensory Escapism Home
You don’t need a plane ticket to experience the world. Sometimes, all it takes is lighting a candle, closing your eyes, and letting fragrance take you somewhere new.
Here’s how to create your own springtime escape at home:
✨ Start your morning slowly. Make a fresh coffee, warm a croissant in the oven, light Café de Flore, and let yourself enjoy a quiet, unhurried moment.
🌷 Surround yourself with fresh flowers. Pick up tulips or roses from your local market and place them in your space—let their scent mix with In Bloom for the full effect.
🚲 Take yourself on a solo spring date. Pack a book, pastries, and your favorite candle. Find a tree to sit under, breathe in the fresh air, and let yourself be completely present.
🌞 Let scent set the mood. Light In Bloom in the evening as you unwind, journal, or take a bath. Let the soft floral notes remind you that spring is here, and with it, the promise of something new.
Fragrance has the power to make everyday moments feel more special—to transform the ordinary into something worth lingering in. That’s why we created In Bloom. Not just as candles, but as experiences.
So, where will scent take you next?
Join the Exclusive Subscription Box Waitlist
Our In Bloom box is almost ready to make its way into homes, filling spaces with the scent of fresh spring mornings and Parisian daydreams. Missed out this time? Don’t worry—this is just the beginning.
The Tyler Exclusive Subscription Box delivers four times a year—each one a carefully crafted, sensory-rich experience inspired by the beauty of the seasons. Spring, Summer, Autumn, and Winter—each box is a new chapter, a new mood, a new way to escape through scent.
✨ Want in? Join the waitlist today and be the first to know when the next seasonal box is revealed.
Click the button below to get all the details and save your spot. Because beautiful things come to those who wait… but only for a little while. 🌸✨
